Law Firm SEO Case Study: King Stubb & Kasiva 

Pawan Khatri • July 5, 2023

Richago & Law Firm SEO – The Perfect Duo

Richago, an innovative and unique digital marketing and web development company, has earned a reputable name in the Law Firm SEO industry. Specializing in web development, SEO, and Google AdWords, Richago combines its expertise to provide exceptional results for its clients. In this case study, we will delve into the remarkable journey of Richago’s SEO campaign for the renowned law firm King Stubb & Kasiva. 

Achieving 300% Organic Traffic Growth: Richago’s Journey with King Stubb & Kasiva 

From the outset, Richago took charge of King Stubb & Kasiva’s SEO efforts, dedicating over 1.5 years to optimizing the law firm’s online presence. Significantly, the achieved traffic growth of 300% was purely organic, without any reliance on paid guest postings or other paid sources. 

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The challenge lay in the niche of legal SEO, which differs from conventional SEO practices. Richago recognized the need for comprehensive market research and invested two weeks to thoroughly understand the intricacies of legal SEO. This extensive research paved the way for the creation of a unique LEGAL SEO Strategy, exclusive to Richago. This strategy proved highly effective, culminating in exceptional growth for King Stubb & Kasiva. 

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Prioritizing Technical SEO: Building a Strong Foundation 

To overcome the challenges specific to legal SEO, Richago commenced the project by focusing on technical SEO aspects. Their primary goal was to optimize the website’s core web vitals, ensuring exceptional performance on both mobile and desktop platforms. By tirelessly improving these vital metrics, Richago’s team of developers achieved outstanding scores of 90+ for both mobile and desktop, setting the stage for future success. 

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Thorough Keyword Research and Content Optimization: Driving Results 

Following the technical SEO phase, Richago conducted thorough keyword research, specifically tailored to King Stubb & Kasiva’s practice areas. After selecting more than 50 high-potential keywords, the team diligently reoptimized existing content, making it more SEO-friendly. Richago ensured proper keyword distribution, internal linking, and optimization, resulting in remarkable outcomes. Within just three months, King Stubb & Kasiva began to witness the impact of these efforts, ranking on over 40 keywords within the top five positions of Google’s search engine results pages (SERPs). 


Thoughtful Blog Publication Strategy: Attracting Targeted Traffic 

Richago adopted a meticulous approach to blog publication, leveraging over five client meetings within a 15-day span. These meetings served as a foundation for developing a robust strategy to drive targeted traffic. By publishing approximately 25 well-crafted blog posts per month, Richago successfully attracted relevant visitors to King Stubb & Kasiva’s website. 

Continued Success and International Expansion: Becoming a Global Presence 

Richago’s strategy extended beyond domestic success, aiming to establish King Stubb & Kasiva as a global presence. They focused on driving international traffic and generating leads from various countries. By constantly refining and adapting their SEO strategies every 15 days, Richago achieved remarkable results. King Stubb & Kasiva now ranks within the top 10 positions for numerous high-volume keywords in more than 15 countries, experiencing a significant surge in international traffic. 

How Law Firm SEO in India is different than western countries

The bar council rules in India prohibit solicitation of clients through advertising. This rule significantly impacts the way law firm SEO is carried out in India compared to other countries. Here’s how it differs:

  1. Content Focus: In India, law firm SEO often relies heavily on creating informative and educational content that showcases the firm’s expertise and knowledge. Rather than direct advertising, law firms focus on producing high-quality content, such as blog posts, articles, and guides that provide valuable legal information to potential clients.
  2. Thought Leadership: Building a reputation as a thought leader is crucial in Indian law firm SEO. By publishing authoritative and insightful content, law firms can establish themselves as trusted sources of legal information. This can be done through writing guest articles for reputable legal publications or collaborating with other professionals to share expertise.
  3. Website Optimization: While advertising may be restricted, law firms in India can still optimize their websites for search engines. This involves technical SEO practices like optimizing meta tags, improving website speed, and ensuring mobile responsiveness. It also includes on-page SEO techniques such as using relevant keywords naturally within the content.
  4. Local SEO: As mentioned earlier, local SEO plays a significant role in India. Law firms need to optimize their online presence for local searches by including location-specific keywords, ensuring consistent NAP (Name, Address, Phone) information across directories, and utilizing Google My Business listings effectively.
  5. Referral Networks: Due to advertising restrictions, law firms in India heavily rely on building strong referral networks. Cultivating relationships with other professionals, such as lawyers, accountants, or consultants, who can refer clients to the firm is a crucial aspect of law firm SEO.
  6. Reputation Management: With limited advertising options, maintaining a positive online reputation becomes even more important. Law firms in India need to actively manage their online reviews, respond to client feedback, and engage with their audience on social media platforms to build trust and credibility.


The collaborative efforts between Richago and King Stubb & Kasiva showcase the power of a well-executed Law Firm SEO strategy. By employing their extensive expertise in web development, SEO, and Google AdWords, Richago successfully achieved a phenomenal 300% increase in organic traffic for the law firm. With their unique Law Firm SEO Strategy, meticulous content optimization, and thoughtfully crafted blog publication strategy, Richago helped King Stubb & Kasiva rank among the top positions on SERPs and gain a strong international online presence. 

The Author
Pawan Khatri
Founder & Lead Developer

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